Advertisement requirements

Ads pay the bills — but bad ad placement kills retention. Funox monitors ad UX closely and reserves the right to disable ads on games that violate these rules.

Midgame video ads​

Allowed:

• Between levels
• After death / game over
• On map or world transitions
• Other natural breakpoints outside active gameplay

Forbidden:

• During active gameplay
• On navigation buttons (settings, shop, menu)
• More than once every 3 minutes — the SDK enforces this automatically

If an ad is requested too soon, the SDK ignores it silently. Your game must continue normally.

Behavior during a video ad​

The moment adStarted fires you must:

• Mute all in-game audio.
• Pause the game state. No timers, no AI, no scoring.
• Block UI interaction — show a loading state or disabled overlay.

When adFinished or adError fires:

• Unmute audio.
• Resume gameplay only if the user is expecting to play next.

Rewarded ads​

Rewarded ads are player-initiated — they are offered, never forced. Rules:

• Use rewarded ads for non-essential boosts: extra lives, coin doublers, cosmetic skins.
• Always provide a non-ad alternative (e.g., earn coins through gameplay).
• The "continue without watching" option must be the same size, font, and color as the "watch ad" button.
• Show a video icon on the rewarded button so the player knows what they're getting.
• Do not chain multiple ads into one reward.
• Do not offer the same rewarded ad immediately after watching one — add a timer.

Out-of-lives ads​

Allowed but special:

• Not after every death — add cooldown.
• Never combined with a midgame ad on the same screen.
• If unavailable, allow the player to retry later.

Reward delivery​

• Grant the reward only when adFinished fires.
• On adError, do not grant the reward. Show a friendly fallback ("Try again in a moment").

Banner ads​

• Only on screens visible for 5 seconds or more with substantive content (menus, results, shop).
• Never during active gameplay.
• Banners must not overlap or obstruct any game UI on any screen size.
• Maximum refresh: once every 30 seconds per banner slot.
• Maximum 120 refreshes per session per banner size.

Adblocker handling​

• Detect adblockers via the SDK (hasAdblock() or equivalent).
• Players with adblockers must be able to play the full base game.
• You may disable cosmetic rewards or display a friendly notice — never block gameplay.
• Buttons that trigger rewarded ads should be hidden or disabled when adblocked, not visibly broken.

Summary table​